ASPINAL OF LONDON YANG MI BAG
To rapidly increase brand awareness and entry to the Chinese market.
Details
In 2016, Chinese International actress Yang Mi collaborated with British luxury lifestyle brand Aspinal of London, to design a unique Limited Edition Mini Trunk Clutch.
The 'Yang Mi Bag' is a first for Aspinal of London as it is the first bag launched by a British luxury brand in China which is the result of a collaboration and named after a Chinese celebrity. The number of sales had been donated to promote the development of China's public welfare charity.
Aspinal of London's loyal followers include Princess Catherine HRH Duchess of Cambridge, her sister Pippa Middleton, and many other famous celebrities, actors and sports men and women in Great Britain.
Result:
This is a unique charitable collaboration between Yang Mi and Aspinal of London, intending to raise both awareness and substantial funds for the One Foundation 'pure water' project.
We were working as an agency for this project, which caused widespread discussion in China Mainland.
