EC Aesthetics Clinic（Ecooner beauty & product) Marketing Strategy
The key focus has been to generate coverage raising awareness of the outstanding beauty treatments and Ecooner’s own product line in both UK and China. Highlighting the exceptional advanced beauty technologies used, as well as their professionalism to women’s beauty.
Details
We have been working closely with the ECOONER to promote 10 of their clinics located in London, Beijing, Shanghai, Guangzhou, Wuhan, Qingdao, Changsha, Hangzhou and Xi’an. Promotion of Ecooner own skincare product line started from July, 2020.
Creating individual marketing plans for each Ecooner clinic in different cities with messaging surrounding their great service.
We generate consistent levels of media exposure through a comprehensive programme of press releases detailing newest technology used, offers, late deals.
Securing press like influencer posts on multiple major Chinese and western social media platforms (Tiktok, Weibo, Youtube, Red Book) by connecting with topical trends.
Celebrity collaboration
Website Design for both English and Chinese sites.
SEO services regard to both websites
Public Opinion Monitoring
The Result:
In 2020 we secured over 200 influencers posts for each city with Ecooner clinic and 200 posts for their product line on Red Book. Articles on main stream Chinese media channels including publications such as NetEase, COSMOA.
Ecooner English and Chinese websites are carefully designed according to our clients preference: http://www.ecooner.com.
