IRO IRO NEWLY OPENED NAIL SALON
To generate awareness of a newly opend Japanese style nail salon IRO IRO Nails & Beauty, focusing on central and west London area.
Details
We created an influencer programme with lowest budgest possible for the brand, matching 15-20 fashion, beauty and lifestyle influencers on both Chinese and local platforms.
Working with influencers directly, we set and managed deliverables for each campaign and monitoring their engagement to update our marketing strategy.
Encouraged influencers to produce additional content for media partners to maximise ROI and generate press coverage.
Encourage influencers to also contribute on the client’s Treatwell review page.
The Result:
Through careful channel management, this highly engaging social campaign saw an above-average engagement rate and continued to contribute towards the social following growth. IRO IRO nails & beauty salon has become the top choice in London to get Japanese style nail art.
