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Case study
BOSIDENG 2020 WINTER COLLECTION
Client
Bosideng（波司登）
Services
Digital Marketing, Public Relations, Influencers’ Posts Placement, SEO support & link generation, trend monitoring, tracking & measurement
To generate awareness of Bosideng’s diversity, ultra light and warm design among outdoor activity lovers and fashion lovers in the west.
Details
THE PUBLIC RELATIONS SOLUTION:
We created an influencer programme for Bosideng, matching 15-20 travel and lifestyle influencers as well as fashion influencer monthly.
Working with influencers both directly and through management companies, we set and managed deliverables for each campaign.
Encouraged influencers to produce additional content for media partners to maximise ROI and generate press coverage.
The Result:
Through careful channel management, this highly engaging social campaign saw an above-average engagement rate and continued to contribute towards the social following growth.
