MEDIA PLATFORM MINT EDITION
To provide a direct touchpoint for clients and audience.
Details
MINT EDITION is the only bilingual fashion and lifestyle media magazine certified by a third-party BPA in the UK and Europe. Each quarterly column published includes exclusive personal interviews, style guides, brand introductions and lifestyle. MINT EDITION provides brands with direct contact points with Chinese consumers through offline publishing, online digital, mobile/tablet reading and social media; it also opens European channels for Chinese artists. Interview artists include Mi Yang, William Chen, Leah Dou, Kris Wu, Bingbing Li, Bing Bai, Angelababy etc.
For Mint Edition readers, we aim to provide a gentle guide with timeless chic, grace and poise.
It is an increasing number of followers trend for Mint Edition’s social media platform including Instagram, Facebook, Red, Tik Tok, Weibo etc.
Result:
The media platform itself can play a perfect promotional effect for clients.
