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Case study
111 HARLEY STREET SOCIAL MARKETING PLAN
Client
111 HARLEY ST.
Services
Digital Marketing, Strategy, Chinese Social Media Seeding, Content Generation, Public Relations, Photoshoot and Image Quality Control.
We were tasked with developing 111 Harley Street’s first-ever debut launch on Chinese social media platform RED and all associated aspects that reflected the luxury, sophistication, aesthetic appreciation and professional service of 111 Harley Street. The objective was driving awareness within the brands target audience of 18-45 year-old women and growing the broader product awareness.
Details
Details
Working with influencers directly, we set and managed deliverables for each campaign and monitoring their engagement to update our marketing strategy.
Encouraged influencers to produce additional content for media partners to maximise ROI and generate press coverage.
We shot the campaign imagery in client’s two clinics in London that bought to life the sophistication and glamour of the subject in an atmospheric and seasonal way.
The Result:
111 Harley Street has quickly emerged as one of London's most sophisticated and trustworthy beauty clinic after our one month campaign, garnering attention from upper and upper middle classes in the city.
